A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You're In
By Sydney Biddle Barrows, the Mayflower
Madam, and "Millionaire Maker" Dan Kennedy

Leave Nothing to the Imagination
Well known today for her innovative approach to sales, Sydney Biddle Barrows is most infamously known for her time as the Mayflower Madam, when she founded and operated New York's most elite, premium priced escort service.

Provocative and clever, Sydney along with "Millionaire Maker" Dan Kennedy now offers you her unique insights into the art of selling in this one-of-a-kind sales guide that works for any business and any salesperson.

You'll be amazed at how brilliantly she identifies and addresses the hidden, overlooked, and neglected aspects of sales. Through racy examples and entertaining anecdotes, she takes you where no other sales expert has ever taken you and equips you to fine-tune your own sales process—providing the ultimate payoff!

Learn How To:

• Develop a more sophisticated, more designed, sales approach from the world's oldest profession
  
• Unearth your prospects' unspoken expectations and deliver the goods
  
• Elevate the value of your service and product
  
• Quickly establish your clients' trust – lessons from a business where trust is hard to come by

Plus get Sydney's Top 25 XXX-Rated Sales Secrets!

The salesman that masters the art of selling fantasies can write his own check. Now, the Mayflower Madam shows you how – in a way you've never dreamed of.

Review:
"The fast-talking, closing-obsessed salesperson of the past is dead and doesn't know it. Potential customers hate being bullied; though they may cave in the face of such old-style aggression, they won't be back and they won't send referrals. Barrows and Kennedy make an irrefutable case that people are more beguiled by an approach centered on providing an experience consistent with inner desires than a pressure-sell...

"Several additional sales specialists contribute short sections that reinforce Barrows' and Kennedy's priorities through examples of their own successes and learning experiences. The general approach is concerned with ending overt coercion in the sales process; it's about deeply understanding the movies playing in clients' heads. That's the direction of the future for the entire occupation. Don't discount the advice of the madam and the madman; they might know more about your business than you do." (ForeWord Magazine, January/February 2009)

Read full review

• Selling the Fantasy
• Creating the Fantasy
• Satisfying Your Customers
• Qualifying Clients / Leads
• Managing Expectations
• Business Behavior
• Sales Choreography
• Deal Closers
• Scripts
• Incentives
• Positioning

*clips are taken from 120 minute audio interview between Dan Kennedy and Sydney Biddle Barrows

"The 'customer experience' is the next wave of evolution in the economy. Get ahead of the curve and design customized experiences that enable you to command premium prices and ensure increased customer loyalty and retention."

"It's not about you. Your customers could care less what you like or what you think they should buy. Customers only care about what they want. So if you are interested in getting their money into your pocket, you'd better find out exactly what that is."

"Regular and frequent contact is key. You don't want to be perceived as the occasional one-night stand."

"The way your customer feels about the product or service, as well as the people they deal with and the business itself, controls everything."

"A good experience is addictive; customers return over and over again because they truly enjoy and appreciate the way you treat them and make them feel."

Want more? Buy your copy today!